[SXSW] Floating Fest // Hype Hotel Wrap-Up

When we teamed up with Hype Machine to present our annual Floating Fest at SXSW 2012 we knew it would be something special… but not until we arrived that Friday night did we realize how true that was. In the midst of Doritos Locos taco stench in one of Austin’s coolest venues, amongst a crowd of 850+ attendees, Floating Fest unfolded nearly perfectly (with the exception of Star Slinger who never showed up!). If you missed it or couldn’t be there, Livestream set up a nice site where you can check out liveblogged pics from the event as well as HD videos of Guards’ and Caveman’s full sets.

After the jump, though, you’ll find some photos from the event and a few more of those sweet GIFs like the one of Neon Indian above. All photo credit goes to Jenna Mason, photog extraordinaire, who weathered the storm throughout the night (and week) to take some really fantastic photos for us.


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Guards (GIFs)



Neon Indian (GIFs)


Caveman (GIFs)

{ 2 comments… read them below or add one }

Matthew March 22, 2012 at 3:56 pm

Wow. Jenna’s pics really are stunning. Great work.

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Connor March 22, 2012 at 8:25 pm

Yeah, she’s a keeper! Gotta find a way to either drag her to every show we throw for the rest of my life, or somehow extract her talents in some pure, injectable form and tap veins.

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